Google tag manager
- Why use GTM
- GTM supports both Desktop and Mobile sites.
- You can evaluate your tagging strategy for corrections and improvements
- All tags cab me managed outside of your website code.
- New tags can be implemented very fast
- Page load time can be decreased
- With GTM, analytics becomes more easier and you can use many features of Google Analytics
- Your tags will be come more accurate and consistent
- Visibility of tags across site is increased.
- Security Features of Google Tag Manager
- Automatic Error Checking: If tags are not formatted correctly this feature prevents publication of such tags.
- Error Recovery: You cannot deploy a tag which is going to break
- User Permission Controls: You can grant user level controls for managing tags.
- History Revisions
- Using additional tags for marketing and remarketing
- Set up AdWords conversion tracking
- Set up Dynamic Remarketing
- Course Review
- You can add below Tags in Google Tag Manager
- AdWords Conversion Tracking Tags
- Google Analytics Tracking Code.
- Google web master tools.
- Double click Floodlight tags.
- Other non-google related tags.
- Starting out with Google Tag Manager
- Course Introduction
- Start with a measurement plan
- Develop a tag implementation strategy
- Tag Manager overview
- Collecting data using the Data Layer, variables, and events
- Pass static values into Custom Dimensions
- Pass dynamic values into Custom Metrics
- Track events with variables
- Setting up Google Tag Manager
- install the Google Analytics tag
- Set up a GA Property variable
- Set up cross-domain tracking
- Understand the Data Layer
- Basics of Google Data Studio
- Setup Google Data Studio account
- How to Connect with Google Analytics and Search Console
- How to Build Dashboard Report
- How to Connect with Facebook
- How to Connect with Facebook
- How to Setup Mail Report
- How to reuse the template
- Types of Report
- Types of Chart
- Design Dashboard Report using Google Data Studio
- GTM and Data Studio Certification
- Google Tag Manager Certification
- Google Data Studio Certification